Future of Fish

Networked Culture San Francisco, C.A. 2013–2014

“Their collaborations re-frame
existing system wisdom, find new
market opportunities, and unleash
people’s belief in their own power
to drive change, it’s amazing
systems change.”

Beginning in 2013 and continuing through 2014, Sarah worked with Future of Fish to look at business solutions to address the problem of overfishing by supporting collective impact of entrepreneurs and strategic partners.

“Their collaborations re-frame existing system wisdom, find new market opportunities, and unleash people’s belief in their own power to drive change,” Sarah says. “It’s amazing systems
change.”

Future of Fish is a nonprofit systems change incubator that partners with industry players, technologists and NGOs to create business solutions for ocean challenges.

When Sarah first started working with Future of Fish, she helped design and facilitate a conference in New Orleans that looked at the question, “How can we drive more successful and efficient oyster
restoration in the Gulf of Mexico?”

The National Fish and Wildlife Foundation had asked Future of Fish to look at ways to reduce the costs of getting more reefs and oysters in the water, increase the efficiency of oyster farmers, spur entrepreneurship, and leverage other non- conventional approaches that have the potential to drive and sustain large-scale restoration.

Over two days, Sarah facilitated discussions with 24 collaborators, who wrestled with those problems— and then came up with dozens of ideas, thinking about what they could do if they had no constraints, and then how those ideas might fit in with real- world customers, as well as who might be willing to champion the ideas.

Sarah worked with a second, smaller group of collaborators to refine their initial ideas. A third group continues the work as an “oyster pod” that receives services from Future of Fish to continue their business initiatives for oyster restoration system change. Three more pods look at technology and transparency, storied fish, and breakthrough aquaculture.

Sarah also helped Future of Fish with a full redesign of their website, a complete information re-architecture of the internaldocument sharing system, and a design strategy for Flip Labs, a spin- out organization focused on Collective Impact across sectors.


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