Social Capital Markets

May 2009 – October 2013

Role: Creative Lead, Strategist, Workshop Facilitator

The Challenge

The Social Capital Markets conference is an annual event series positioned at “the intersection of money and meaning”. SOCAP connects the global community of investors, philanthropists and funders with social enterprises and entrepreneurs. Together, these groups develop, build and fund market-based solutions to systemic social issues.

I began working with the SOCAP producing team in 2009, first to develop a social media strategy and then in 2010 to expand the event reach through livestreaming the proceedings globally. There was lots of great working going on at the conference, but design thinking was missing. How might the power of design for social impact be integrated into the SOCAP community?

The Impact

For SOCAP11, I organized a six session track entitled “Design For Social Innovation”, and brought together 24 design leaders to drive the sessions. Each session explained and workshopped a phase of the design process.

Sessions included design-driven entrepreneurship, gleaning insights, reframing: bridging research and action, concept generation and prototyping + iterating. Facilitators shared case studies and led interactive exercises. The sessions were a huge success and served to broaden the sphere and reveal the power of design for social impact.

Building on the success of SOCAP11, for SOCAP12, Ben Metz, SOCAP’s Creative Director and I curated six design workshops that brought together top global design talent with subject matter experts. Themes spanned a range of subjects including markets for good, blueprint to scale, gender lens, blue economy, re-writing the term sheet, redesigning finance. Designers from Hot Studio co-facilitated workshops with content leads.

Key Tools

User research

Design principles


Community building