Pop!Tech iPad App

April 2011 – October 2011

Role: Lead Strategist

The Challenge

PopTech’s annual conference gathers 700 leaders in science and technology, social entrepreneurship, design and the arts, media and more for several days in the seaside town of Camden, Maine. In addition to the conference PopTech sponsors fellows, initiatives and a labs program.

PopTech approached Hot Studio six months before their annual conference to design and develop an iPad app that would spark conversations, thoughts, and even inspire new work or relationships while supporting the conference theme of “The World Rebalancing”.

There were three other partners who would provide specific sets of data that needed to be elegantly woven together; PwC, the New York Times R & D lab and Global Pulse/JANA. Our question was; how might we bring together four partners into one digital experience?

The Impact

As the lead strategist, I suggested the lens of time as a unifying frame—past, present and future. That led the content strategy, and from there we worked with each partner to conduct a deep dive into their research, and synthesize the data.

The Past: The NYT data utilizes archives reaching back 100 years.

The Present: Global Pulse/JANA collects mobile phone survey response data from 23 countries. Between 8/11 – 9/11 there were 75,000 responses.

The Future: PcC’s annual survey of 1,000 CEOs from over 60 countries contained more than 700 pages of documentation from which we honed in on 4 key themes.

PopTech: We utilized video and interview content from PopTech fellows around the world to showcase their innovations.

The result: an award-winning iPad app that launched onstage at PopTech 2011.

Key Tools

User research

Secondary research

Trend analysis

Data Visualization